Which Type of Segmentation Is Based on What the Product

question 42

Multiple Choice

Which type of segmentation is based on what the product will do rather than on consumer characteristics?

• A) demographic
• B) benefit
• C) volume
• D) psychographic

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Definitions:

Gender Harassment

A form of harassment involving unwelcome and demeaning attitudes, behaviors, or actions directed at someone because of their gender.

Sexual Abuse

Any unsolicited or coercive sexual activity imposed on one individual by another, often involving an abuse of power and violation of consent.

Categorical Imperative

A central philosophical concept in the ethics of Immanuel Kant, referring to an absolute, universal moral law.

Means To An End

A method or action used solely to achieve a specific goal, without considering the process as valuable in itself.