An Ad for Virgin Airlines Shows a Traveller Sleeping Comfortably

question 105

Multiple Choice

An ad for Virgin Airlines shows a traveller sleeping comfortably in the airline's new seats.This ad is using which of the following type of segmentation?

• A) benefit
• B) psychological
• C) demographic
• D) geographic

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Definitions:

Insight Therapy

A form of psychotherapy aimed at increasing a patient's awareness of underlying motives and defenses to improve psychological functioning.

Self-Knowledge

Awareness of one's own personality, actions, thoughts, feelings, and other attributes, contributing to an understanding of oneself.

Psychotherapy

A therapeutic treatment approach involving psychological methods, particularly when based on regular personal interaction to help a person change behavior and overcome problems in desired ways.

Verbal Interaction

The exchange of information or ideas through spoken words between individuals or groups.