Which of the Following Is the First Step in the Marketing

question 109

Multiple Choice

Which of the following is the first step in the marketing research process?

• A) Choose a research method.
• B) Select the people who will do the research.
• C) Make sure the research has adequate financial backing.
• D) Define the marketing problem.

---

Definitions:

Precontemplation Stage

The stage in the Transtheoretical Model of Change where the individual is not yet considering change or is unaware of the need to change.

Chain Smoker

An individual who smokes cigarettes successively, frequently lighting the next cigarette with the previous one.

Action Stage

A phase in the Transtheoretical Model of behavior change where individuals apply specific strategies to engage in new behaviors.

Marijuana Addiction

A condition where an individual becomes dependent on marijuana, facing difficulty in controlling its use despite negative consequences.