Examlex
What are the two types of data collected by marketing research?
Phenomenological Perspective
A qualitative research approach focusing on individuals' subjective experiences and interpretations of the world around them.
Phenomenology
The study of conscious experience. Often, conscious experience itself is referred to as an individual’s phenomenology.
Personal Construct Theory
A theory in psychology proposed by George Kelly, emphasizing that individuals use personal constructs (mental models) to interpret and predict events in their lives.
George Kelly
An American psychologist known for his theory of personal constructs, which suggests that individuals use personal systems to understand and predict the world.
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