What Is a Set of Unique Features That the Target

question 127

Multiple Choice

What is a set of unique features that the target market perceives as important to and better than the competition?

• A) superlative advantage
• B) market uniqueness
• C) differential advantage
• D) promotional difference

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Definitions:

Diseconomies Of Scope

A situation where the cost of producing multiple products or services together is higher than producing them separately.

Economies Of Scope

Cost advantages that enterprises obtain due to a broader scope of operations or increased production diversity.

Economies Of Scope

Cost advantages that a business experiences by producing a variety of products rather than specializing in a single product or service.

Economies Of Scope

Cost advantages that a business obtains through a variety of products rather than specializing in a single product.