What Intensity of Distribution Is Being Used by Bic Corp

question 89

Short Answer

What intensity of distribution is being used by Bic Corp, marketer of inexpensive pens, cheap lighters, and throwaway razors?

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Definitions:

Multitasking

The ability or act of handling more than one task simultaneously or switching between tasks quickly.

Reticular Formation

A network of nerve pathways in the brainstem involved in consciousness, sleep-wake cycles, and filtering out repetitive, non-essential stimuli.

Studying

The act of devoting time and attention to acquiring knowledge on a subject, especially through reading and analyzing material.

Pons

A part of the brainstem that plays a key role in controlling breathing, communication between different parts of the brain, and sensations such as hearing.