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Which of the following is a technique proposed by the Initial Accounting for Internally Generated Intangible Assets Discussion Paper to account for internally generated intangibles?
Situational Influences
External factors that can affect consumer behavior and decision-making processes at the time of purchase, such as physical environment, social situation, or time factors.
Need-Satisfying Benefits
Need-satisfying benefits are aspects of a product or service that fulfill explicit or implicit needs of the consumer, contributing to its perceived value.
Distribution Outlets
Points of sale or channels through which products are made available to customers.
Need-Satisfying Benefits
The advantages or positive outcomes that a product or service provides to fulfill the specific needs of a customer.
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