Examlex
Discuss the various purposes of contracting.
Market Development Strategy
A growth strategy that employs the existing marketing offering to reach new market segments, whether domestic or international.
Competitive Advantage
The edge a business has over its competitors, allowing it to generate greater sales or margins and/or retain more customers.
Segmentation
The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors.
Targeting
The process of identifying and directing marketing efforts at a specific segment of the market that is most likely to purchase a product or service.
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