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Data Gathering Through the Use of ______ Is When Data

question 32

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Data gathering through the use of ______ is when data are generally readily available because they are produced during the ordinary course of organizational activity.


Definitions:

Customer-oriented

An approach or strategy that focuses primarily on meeting the needs and expectations of customers.

Retailer-sponsored Cooperatives

Organizations owned and operated by a group of retailers aimed at improving purchasing power and marketing capabilities through collective efforts.

Franchising

A business model that allows an individual or group to operate a business using the branding and business structure of an established company.

Contractual Vertical Marketing System

A system in which independent firms at different levels of the distribution chain work together through contractual agreements to achieve greater economies of scale and reach a greater market effectiveness than they could achieve alone.

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