Examlex
Data gathering through the use of ______ is when data are generally readily available because they are produced during the ordinary course of organizational activity.
Customer-oriented
An approach or strategy that focuses primarily on meeting the needs and expectations of customers.
Retailer-sponsored Cooperatives
Organizations owned and operated by a group of retailers aimed at improving purchasing power and marketing capabilities through collective efforts.
Franchising
A business model that allows an individual or group to operate a business using the branding and business structure of an established company.
Contractual Vertical Marketing System
A system in which independent firms at different levels of the distribution chain work together through contractual agreements to achieve greater economies of scale and reach a greater market effectiveness than they could achieve alone.
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