When an Assessment Strategy Shows a Problem When None Exists

question 114

Multiple Choice

When an assessment strategy shows a problem when none exists, it is referred to as a .

• A) false negative
• B) false positive
• C) negative outcome
• D) forecast error

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Definitions:

Shopping Orientation

Refers to a consumer's general attitudes, behaviors, and intentions towards shopping, influenced by personal, social, and cultural factors.

Antecedent State

The psychological and physical condition of a consumer before entering a shopping or consumption situation, affecting their behavior.

Consumer Satisfaction

A measurement of how well a product or service meets or surpasses a customer's expectations.

Information Search

The process of seeking, gathering and evaluating data or information to make a decision or solve a problem, often initiated as part of a consumer's buying decision process.