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In studies conducted by Elizabeth Loftus and her colleagues (Loftus, 2003; Loftus, Coan, and Pickrell, 1996) , individuals were told about false events that had supposedly occurred when they were children. The results of this study indicated that
Psychographic
Relates to consumers' lifestyles, attitudes, values, and personality traits, used in marketing to segment markets more precisely.
Lifestyle
A way of living or doing things, which can influence consumption patterns, preferences, and social interactions.
Personality Characteristics
Traits that define an individual’s behavior, attitudes, and emotions, influencing how they interact with the world and make decisions.
Demographically Diverse
Reflecting a population that includes a wide range of characteristics such as age, sex, ethnicity, or socioeconomic status.
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