How Does the Specific Purpose Statement Differ from the Central

question 38

Multiple Choice

How does the specific purpose statement differ from the central idea?

• A)Whereas your central idea indicates what you want your audience to do when you have finished your speech,your specific purpose identifies the essence of your message.
• B)Whereas your central idea indicates the overarching goal of the speech,your specific purpose identifies the essence of your message.
• C)Whereas your specific purpose indicates what you want your audience to do when you have finished your speech,your central idea identifies the essence of your message.
• D)Whereas your specific purpose indicates the overarching goal of the speech,your central idea identifies the essence of your message.

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Definitions:

Elicited Set

A group of relevant brands or products that a consumer recalls and considers during the decision-making process.

Product Alternatives

Different products or services that serve the same purpose or fulfill the same need for a consumer, offering options in the marketplace.

Segmentation Variables

Criteria used to divide a market into clearly identifiable segments based on needs, behaviors, or demographics.

Purple Cows

A metaphor for products or services that are extraordinarily unique and stand out in a market, coined by marketing expert Seth Godin.