How Does the Specific Purpose Statement Differ from the Central

question 38

Multiple Choice

How does the specific purpose statement differ from the central idea?

• A)Whereas your central idea indicates what you want your audience to do when you have finished your speech,your specific purpose identifies the essence of your message.
• B)Whereas your central idea indicates the overarching goal of the speech,your specific purpose identifies the essence of your message.
• C)Whereas your specific purpose indicates what you want your audience to do when you have finished your speech,your central idea identifies the essence of your message.
• D)Whereas your specific purpose indicates the overarching goal of the speech,your central idea identifies the essence of your message.

Understand the components and effectiveness of various advertising messages such as informative, persuasive, and reminder ads.

Identify the essential qualities of a selling proposition in advertising campaigns.

Define public relations and its significance in marketing strategies.

Assess external factors affecting the effectiveness of advertising campaigns.

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Definitions:

Sales Discounts

Reductions in the price of goods or services that are offered by sellers to incentivize prompt payment by buyers.

Net Sales

The revenue a company earns from its sales activities, minus the costs associated with returns, compensation for faulty or missing items, and permitted discounts.

Normal Credit Balance

The usual balance side of an account, considered a credit for liability, revenue, and equity accounts.

Sales Discounts

A reduction from the gross or total price of goods or services offered by the seller to the buyer under certain conditions.