To Gather Formal Information About Audience Members' Attitudes,beliefs,and Values,you Can

question 17

Multiple Choice

To gather formal information about audience members' attitudes,beliefs,and values,you can

• A)observe them before you speak.
• B)engage them in conversation prior to the speech.
• C)research the group you are speaking to on the Internet or in other publications.
• D)ask open-ended and closed-ended questions on a survey.

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Definitions:

Basic Steps

Fundamental stages or actions that are involved in a process or procedure.

Limited Decision Making

Decision-making characteristic of a buyer who invests a moderate level of energy in the decision to buy because, although the buyer is not familiar with each brand’s features, advantages, and benefits, the general quality of the good is known to him or her.

Buying

The act of acquiring goods or services in exchange for money.

Habit

A regular practice or routine that is hard to give up.