Once You Have Arranged for an Interview with an Authority

question 14

Multiple Choice

Once you have arranged for an interview with an authority on your speech topic,what is your next task?

• A)Ask the interviewee if you may audio or videotape the interview.
• B)Conduct the interview with your interviewee as professionally as possible.
• C)Plan for the interview by conducting research and planning specific questions.
• D)Determine how you will use the interview information in your speech.

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Definitions:

Retailing-oriented Era

A period in business history marked by the dominant focus on retail activities, where selling direct to customers through various retail outlets was prioritized.

Production-oriented Era

A period in business where the focus was on production efficiency and product improvement, often at the expense of consumer needs and preferences.

Sales-oriented Era

A period in business history when companies prioritized selling their products and convincing consumers to buy, often regardless of actual customer need.

Market-oriented Era

A period in business characterized by firms prioritizing customer needs and desires, focusing on market research, and product development to meet those needs.