Knowing What Your Listeners Value or Need and Appealing to Those

question 47

Multiple Choice

Knowing what your listeners value or need and appealing to those values or needs is known in persuasion as

• A)self actualization appeal.
• B)self esteem appeal.
• C)negative motivation.
• D)positive motivation.

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Definitions:

Socialization

The process through which individuals learn and internalize the values, norms, and behaviors that are considered appropriate in their society.

Childhood

The period in a human's life from birth to adolescence, characterized by growth, development, and learning within a familial and societal context.

Adult

A person who has reached maturity or legal age, typically characterized by finished physical growth and the assumption of responsibilities.

Charles Horton Cooley

An American sociologist known for his theory of the "looking-glass self," emphasizing the social nature of self-concept.