Sometimes Persuasive Messages Are So at Odds with a Listener's

question 12

Multiple Choice

Sometimes persuasive messages are so at odds with a listener's attitudes,beliefs,and values that he or she may

• A)look elsewhere for information.
• B)discredit the source.
• C)stop listening.
• D)reinterpret the message.

---

Definitions:

Marketing

The process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Density

In a general context, it refers to the measure of mass per unit volume; in marketing, it may relate to the saturation of advertisements or products in a market area.

Geographical Area

A specific part of the earth's surface defined by natural or artificial boundaries.

Manufacturer-Sponsored Wholesale Franchise System

A form of franchising where the manufacturer licenses distributors to sell its products to retailers, maintaining control over branding and marketing.