Many People Buy One Newspaper Per Day,but Rarely Do They

question 96

Multiple Choice

Many people buy one newspaper per day,but rarely do they buy two of the same newspapers on the same day.What is the economic justification for this behavior?

• A) The marginal benefit of purchasing the second newspaper exceeds the marginal cost of purchasing that paper.
• B) The marginal cost of purchasing the second newspaper exceeds the marginal benefit of purchasing that paper.
• C) The marginal benefit of purchasing the second newspaper equals the marginal cost of purchasing that paper.
• D) none of the above is an appropriate economic justification for this behavior.

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Definitions:

PR

A practice focused on managing and disseminating information from an individual or an organization to the public in order to influence their perception.

Gatekeeper

An individual or entity that controls access to something, often determining whether a message or piece of information is disseminated.

Public Relations

The professional practice of managing and shaping the public perception of an organization, individual, or brand through strategic communication.

Employee Communications

The process of effectively sharing information and engaging with employees within an organization.