An Organization Can Also Attract Potential Customers to Its Site

question 14

Short Answer

An organization can also attract potential customers to its site through the use of Web page ____________________ ads that display a graphic and include a hyperlink to the advertisers' Web site.

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Definitions:

Moral Hazard

The risk that a party to a transaction has not entered into the contract in good faith, or has an incentive to take unusual risks in a desperate attempt to earn a return before the contract settles.

Contract Changes

Amendments or modifications to the terms and conditions of an existing agreement.

Behavior Cost

The non-financial costs associated with actions or decisions, including effort, time, and opportunity costs that impact individuals' or companies' behaviors.

Market Signal

Information that is passed on to the market which, intentionally or unintentionally, conveys messages to buyers and sellers.