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If the economy is in long-run equilibrium,
Complementary Functions
Activities or services that add value to or enhance the effectiveness of primary products or services.
Parallel Channels
Distribution channels that run alongside each other, offering products and services to the same market segments but through different pathways or intermediaries.
Channel Strategy
The planning and execution of distributing a product or service through the most effective and efficient means to reach the end consumer.
Benchmarking
The process of measuring a company’s performance, practices, or products against those of leading competitors or industry standards to identify areas for improvement.
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