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Organizations that fail to ____ will soon fall behind their competition.
Aggressively
Engaging in actions or behavior with forcefulness or determination, often to achieve a particular goal.
Defender Organizations
Organizations that adopt a strategy focused on maintaining a secure position in existing product or service areas, rather than pursuing growth or innovation.
Product/Market Domain
The specific area of activity or interest a company focuses on, including the products it offers and the markets it serves.
First-Mover Advantage
The competitive advantage gained by the first company to enter a new market, often characterized by establishing strong brand recognition and customer loyalty before competitors.
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