Which of the Following Statements Is FALSE

question 54

Multiple Choice

Which of the following statements is FALSE?

• A)Even two firms in the same industry selling the same types of products,while similar in many respects,are likely to be of different size or scale.
• B)In the method of comparables,we estimate the value of the firm based on the value of other,comparable firms or investments that we expect will generate very similar cash flows in the future.
• C)Consider the case of a new firm that is identical to an existing publicly traded company.If these firms will generate identical cash flows,the Law of One Price implies that we can use the value of the existing company to determine the value of the new firm.
• D)A valuation multiple is a ratio of some measure of the firm's scale to the value of the firm.

---

Definitions:

Revenue Per Ad Dollar

The amount of revenue generated for every dollar spent on advertising, a key metric in marketing efficiency and effectiveness.

Total Revenue

The total amount of money received by a company for goods sold or services provided during a certain time period.

Beauty Insider

A rewards program offered by a beauty retail company, designed to engage customers by offering them exclusive products, experiences, and perks as a way to incentivize loyalty.

Personal Care Products

Items intended for personal hygiene and beautification, such as cosmetics, skincare products, and toiletries.