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What is peak-load pricing and why is it advantageous compared to charging a single price?
Emotional Response
A reaction characterized by strong feelings, such as joy, anger, or fear, triggered by stimuli or events.
Facial Expressions
Non-verbal cues expressed through the face that communicate emotions, reactions, or intentions.
FMRI Scans
Functional Magnetic Resonance Imaging, a neuroimaging procedure that measures and maps brain activity by detecting changes in blood flow.
Neuromarketing Method
An approach in marketing research that uses neuroscience technologies to study the brain's responses to marketing stimuli, aiming to understand consumer behavior.
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