The View That Advertising Serves as a Source of Information

question 71

Multiple Choice

The view that advertising serves as a source of information suggests that advertising is:

• A)a low-cost way of providing information on price and quality of products and making markets work better.
• B)a way of creating artificial product differentiation that induces consumers to buy products they really do not demand.
• C)effective only when it is used by monopolists.
• D)beneficial to consumers but adds to a firm's irrecoverable costs of production.

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Definitions:

U.S. Department of Education

The U.S. Department of Education is a Cabinet-level department of the United States government focused on establishing policy, administering, and coordinating federal assistance to education.

Crowdfunding

A method of raising capital for a project or venture by asking a large number of people to donate small amounts of money, often via the Internet.

Crowdsourcing

A method where information, ideas, or content is gathered by requesting input from a broad audience, particularly through an online community.

Indiegogo

An international crowdfunding platform that helps people raise funds for creative projects, products, causes, and businesses.