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The "lemons" model suggests that in cases of asymmetric information between buyers and sellers:
Emotional Appeals
Attempts to influence others' decisions and actions by invoking emotions rather than logic.
Follower Values
are the beliefs and principles that guide the behavior of individuals who support or are guided by a leader, significantly influencing group dynamics and outcomes.
Charismatic
Displaying a compelling attractiveness or charm that inspires devotion in others.
Extraordinary Leader
An extraordinary leader is an individual who demonstrates exceptional leadership qualities, inspiring and guiding others to achieve remarkable success.
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