Examlex
What is modular conversion to a new accounting information system?
Four Ps
A marketing theory that includes Product, Price, Place, and Promotion, considered as the key factors that marketing managers can control, to best meet customer needs in their target market.
Marketing Communication
The use of communication tools and media by companies to inform, persuade, and remind consumers about their products, services, or brand.
Sender
The party in communication who initiates the message to the receiver, conveying information, ideas, or feelings.
Consumer
An individual who purchases goods and services for personal use.
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