Examlex
The yield curve:
Emotional Appeals
A persuasive technique that targets the emotions of the audience to create a connection or elicit a response.
Authority Figure
An individual who holds power or control in a particular context, often able to influence others' actions or beliefs.
Obedience
The act of following the directives or commands of authorities or social norms, often studied in the context of how people can be influenced or controlled by others.
Milgram's Study
An influential experiment conducted by Stanley Milgram in the 1960s to investigate obedience to authority, demonstrating that people are willing to administer what they believe are painful electric shocks to another person when instructed by an authority figure.
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