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The capital asset pricing model (CAPM) :
Nonmonetary Costs
Costs associated with a purchase that are not financial, such as time spent, effort, and emotional stress.
Opportunity Costs
The value of the best alternative forgone when a decision is made to pursue a particular action or investment.
Tangible Costs
Direct costs associated with the production or purchase of a good or service that can be easily quantified.
Value
The importance, worth, or usefulness of something to a person or in the market.
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