The Form of Risk Analysis Intended to Identify the Most

question 103

Multiple Choice

The form of risk analysis intended to identify the most important forces for the success or failure of a project is known as

• A)scenario analysis.
• B)sensitivity analysis.
• C)value driver analysis.
• D)expected value analysis.

---

Definitions:

Buyer's Expectations

The anticipations or standards that a purchaser has regarding a product or service before making a purchase.

FAB (Features, Advantages, Benefits)

A marketing strategy that outlines a product's features, its advantages over competitors, and the benefits it offers to the customer.

AIDA Sequence

The AIDA sequence is a marketing model that outlines the four stages of the customer journey: Attention, Interest, Desire, and Action, used to guide advertising and sales strategies.

Markup

Markup is the difference between the cost of a product or service and its selling price, expressed as a percentage of the cost.