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Exhibit 9-5
A random sample of 100 people was taken. Eighty-five of the people in the sample favored Candidate A. We are interested in determining whether or not the proportion of the population in favor of Candidate A is significantly more than 80%.
-Refer to Exhibit 9-5. The test statistic is
Social Reinforcement
Using positive or negative social cues, like approval or disapproval, to influence and modify behavior.
Law of Effect
A principle stating that behaviors followed by positive outcomes are likely to be repeated, whereas behaviors followed by negative outcomes are not.
Human Behavior
The range of actions and mannerisms exhibited by humans in conjunction with their environment, influenced by culture, attitudes, emotions, values, and genetics.
Conditioned Stimulus
A previously neutral stimulus that, after being paired with an unconditioned stimulus, elicits a conditioned response.
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