Deciding to Add Gel Insoles to Its Running Shoes Would

question 16

Multiple Choice

Deciding to add gel insoles to its running shoes would be a change in the ____ element of the marketing mix for Nike.

• A) price
• B) good
• C) product
• D) promotion
• E) distribution

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Definitions:

Tariffs

Taxes imposed on imported goods, usually to protect domestic industries or generate revenue for the government.

Quotas

Limits set by governments on the quantity of a specific good that can be imported or exported during a particular time frame.

Tariff

A tax imposed on imported goods, designed to protect domestic industries by making foreign products more expensive.

Domestic Price

The cost of goods or services within a country’s borders, as opposed to international or foreign prices.