Rob Donaldson Runs a Successful Wholesale Business That Sells Equipment

question 148

Multiple Choice

Rob Donaldson runs a successful wholesale business that sells equipment to restaurants throughout the Midwest. He is considering purchasing his own fleet of trucks to deliver the equipment instead of relying on a shipper as he is currently doing. This most closely represents a decision about

• A)which market he should target.
• B)the best way to distribute his products.
• C)how to effectively promote his business.
• D)the product he provides to his customer.
• E)which supplier he should use.

---

Definitions:

Normative Models

theoretical models that prescribe how people should behave or make decisions, often based on optimal outcomes or rational choice theory.

Decision Making

The cognitive process of selecting a course of action from among multiple alternatives, often involving a risk or uncertainty.

Probability

Measurement of a degree of uncertainty, expressed as a number between 0 and 1.

Framing

The way information is presented or structured, which can influence perception and decision-making.