Which of the Following Scenarios Involves the Distribution Element of the Marketing

question 93

Multiple Choice

Which of the following scenarios involves the distribution element of the marketing mix?

• A) Deciding whether or not a certain product should continue to be sold
• B) Determining whether an advertising message would be more effective on television or in magazines
• C) Choosing between a company jet or the airlines for executive travel
• D) Deciding whether or not to have retail outlets in addition to a website
• E) Developing a new warranty policy for an existing product

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Definitions:

Economic Activity

The actions that involve the production, distribution, and consumption of goods and services within an economy.

Aggregate Demand Curve

A graph that shows the relationship between the total quantity of goods and services demanded (from all sectors including household, business, and government) and the price level, all else being equal.

Price Level

A measure of the average of current prices across the entire spectrum of goods and services produced in the economy.

Real GDP

Gross Domestic Product adjusted for inflation, providing a more accurate representation of an economy's size and how it's growing over time.