The Element of the Marketing Mix Used to Increase Awareness

question 23

Multiple Choice

The element of the marketing mix used to increase awareness of a product or company is

• A) communication.
• B) product.
• C) price.
• D) distribution.
• E) promotion.

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Definitions:

Customs

Traditional practices or behaviors regularly observed by a group of people or within a particular place.

Typologies

The systematic classification of types that have common characteristics.

Utilitarian

A philosophical approach that emphasizes the outcome or consequences of actions in terms of their benefits or utility, often summarized as the greatest good for the greatest number.

Passive-Congenial

A term possibly related to passive behaviors or traits within congenial (friendly and pleasant) settings or relationships, though not a widely recognized key term.