When DataComp Corp

question 59

Multiple Choice

When DataComp Corp., a producer of software, delayed the introduction of its new spreadsheet app to modify the package, its scheduled TV advertisements announcing the new product needed to be revised. In this case, a change in the ____ variable caused changes in the ____ variable of the marketing mix.

• A) distribution; promotion
• B) distribution; product
• C) product; price
• D) product; promotion
• E) promotion; price

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Definitions:

Cash Balance

The amount of cash a company or individual has available after all transactions have been accounted for.

Checks

Written, dated, and signed instruments that direct a bank to pay a specific sum of money to the bearer.

First National Bank

A commonly used name for banks in various countries, typically indicating it was the first bank chartered under national laws.

Deposit Slip

A document that accompanies bank deposits, detailing the amount of cash and/or checks being deposited.