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The forces of the marketing environment include
Retained Earnings
Profits that a company keeps after dividends are paid, often used for reinvestment, paying off debt, or building reserves.
Venture Capital
Venture capital is a form of private equity and a type of financing that investors provide to startup companies and small businesses that are believed to have long-term growth potential.
Basic Research
Scientific study aimed at increasing our fundamental understanding and knowledge rather than developing new applications or products.
Commercial Applicability
The suitability or potential of a product or invention to be used, marketed, or sold in a commercial context.
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