When Campbell's Introduced a Line of Low-Sodium Soups in Response

question 71

Multiple Choice

When Campbell's introduced a line of low-sodium soups in response to customer demand, it was following which one of the following philosophies?

• A)Selling concept
• B)Production concept
• C)Customer concept
• D)Marketing concept
• E)Retailing concept

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Definitions:

Aquatic Plants

Plants that grow in or near water and are adapted to living in wet environments.

Lake Ecosystem

A freshwater system that supports a variety of organisms, defined by its standing water, ecological interactions, and aquatic life.

High Temperature

A condition where the heat or temperature is significantly above normal, which can refer to the weather, body temperature, or any other measurable temperature.

Plentiful Water

Refers to the abundance of water in an environment, essential for sustaining life and various ecological and biological processes.