Scenario 1

question 135

Multiple Choice

Scenario 1.1 Use the following to answer the questions.Greensprings Cemetery in upstate New York, offers a full-service funeral and burial that is non-toxic to the environment. All materials used in the burial are natural and will decompose with no negative impact. Greensprings' service is relatively new in the United States, but services of this type are common in Great Britain. A typical burial in Greensprings' cemetery includes a casket made from bamboo, wicker, paper, or other natural material. There are no headstones of stone or concrete that will detract from the landscape, but trees and plants as "markers" are allowed. The cost for a burial at Greensprings is approximately $3,000, compared to about $6,000 at most traditional cemeteries. Although business was slow at first, Greensprings is now experiencing an increase in the number of burials, due to referrals and a newly-developed website. The owners of Greensprings were previously in the cemetery business, and are active conservationist and wanted to make their business more sustainable. After conducting research and finding that there were natural burial sites in Great Britain, they wanted to provide an alternative to other environmentally-conscious Americans like themselves.​
-Refer to Scenario 1.1. The customers of Greensprings Cemeteries are most likely choosing the Greensprings business because of its _______, which is evidence of a ______ _____.​

• A)Pricing; Sales orientation
• B)Environmental consciousness; Market orientation
• C)Novelty; Production orientation
• D)Environmental consciousness; Business orientation
• E)Pricing; Profit orientation

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Definitions:

Psychological Resilience

The ability of an individual to mentally or emotionally cope with a crisis or to return to pre-crisis status quickly.

Conservation Of Resources

A principle in stress theory suggesting individuals strive to retain, protect, and build resources and that stress occurs when resources are threatened with loss or are actually lost.

Self-Efficacy

A person's belief in their own ability to succeed in specific situations or accomplish a task.

Spiritual Transcendence

A proposed “sixth personality trait” defined as the ability to view life from a perspective that transcends space and time and to achieve a sense of unity with nature.