​The Majority of the Heads of Marketing for Most Multinational

question 141

Multiple Choice

​The majority of the heads of marketing for most multinational corporations would likely describe marketing as a very complex discipline. They will give a long list of variables and factors that impact a company's marketing success. Most of these variables and factors are part of what is called the marketing environment.The U.S. unemployment rate would fall under which set of forces in the marketing environment?

• A)Sociocultural Forces
• B)Political Forces
• C)Economic Forces
• D)Competitive Forces
• E)International Trade Forces

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Definitions:

Double-Declining-Balance

An accelerated depreciation method that doubles the rate at which an asset's book value is reduced compared to straight-line depreciation.

Scrap Value

A projection of the sale price for an asset at the point where it ceases to have utility.

Truck

A large motor vehicle designed for transporting goods by road.

Sum-Of-The-Years-Digits

A method of depreciation that accelerates costs based on the premise that an asset is more productive in its earlier years than its later years.