Your Competition Is Beating You on Price in Your Most

question 34

Multiple Choice

Your competition is beating you on price in your most important product market. In response, you decide to launch a new ad campaign focusing your customers on the price attribute of your marketing mix. You need a catchy slogan that conveys the attractiveness of your product's pricing.
Which of the following slogans should you use to convey this message most effectively?

• A) "Every Day You Get Our Best"
• B) "Growing and Protecting Your Wealth"
• C) "Expect More. Pay Less"
• D) "There Is No Substitute"
• E) "Always On Time . . . Or You Don't Pay A Dime"

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Definitions:

Market Segmentation

Market segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics such as demographics or behaviors.

ABZORB

A cushioning technology used in footwear, particularly in athletic shoes, for enhanced comfort and shock absorption.

Market Segmentation

The process of dividing a target market into smaller, more definable categories based on characteristics such as demographics or consumer behavior.

Mobile Technology

Technologies related to portable computing devices such as smartphones and tablets that allow users to access services and information on the go.