You Believe One of the Most Effective Ways to Remind

question 47

Multiple Choice

You believe one of the most effective ways to remind your staff about key marketing concepts and objectives is to give them desk plaques with simple phrases. You want to create a phrase that reminds them that their primary focus should be creating customer value.
Which of the following phrases best tells the story of what customer value is?

• A) "Customer Benefits = Customer Value - Customer Costs"
• B) "Customer Value = Customer Benefits + Customer Costs"
• C) "Customer Costs > Customer Benefits = Customer Value"
• D) "Customer Value = Customer Benefits - Customer Costs"
• E) "Customer Value = Customer Benefits = Customer Costs"

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Definitions:

IASB

International Accounting Standards Board, an independent body that develops and approves International Financial Reporting Standards (IFRS).

IFRS

The International Financial Reporting Standards, a set of accounting standards developed by the International Accounting Standards Board (IASB) that is intended to become the global standard for the preparation of public company financial statements.

IOSCO

Stands for the International Organization of Securities Commissions, which is a global body that sets standards for regulating securities and futures markets.