​The Central Focus of the Marketer's Activities Is to Develop

question 125

Multiple Choice

​The central focus of the marketer's activities is to develop mutually-beneficial relationships with customers and potential customers. If the marketer is able to convince the customer to buy the firm's products, then the customer's lifetime value to the firm is enhanced. Marketers also seek to encourage the customer's _________________ the firm's products because that will ____________ the customers' lifetime value to the firm.

• A)strong word-of-mouth communication about; increase.
• B)critique of; increase.
• C)passive word-of-mount communication about; maintain.
• D)strong word-of-mouth communication about; stabilize
• E)critique of; maintain

Develop strategies for enhancing confidence during interviews.

Recognize lawful versus unlawful questions an employer can ask during a job interview.

Understand the importance of researching the interviewer and the company before the interview.

Identify essential items to bring to every interview.

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Definitions:

Social Responsibility

The obligation of individuals, groups, and organizations to act in a way that benefits society at large, including ethical practices, sustainability efforts, and community engagement.

Working Conditions

Refers to the environment and terms under which work is performed, including hours, physical aspects, legal rights, and responsibilities.

Strategic Leadership

Strategic Leadership refers to the ability of leading an organization towards its long-term goals by envisioning, planning, and implementing strategies that foster sustainable growth.

Ethics Leaders

Individuals who promote and uphold ethical standards and integrity within an organization or community.