Which of the Following Is a Characteristic of a Marketing

question 81

Multiple Choice

Which of the following is a characteristic of a marketing objective?

• A) It is consistent with both business-unit and corporate strategy.
• B) It is a verbal agreement, not in writing.
• C) It is not written in measurable terms.
• D) It does not specify a time frame for its accomplishment.
• E) It clearly identifies how marketing strategy will be implemented.

---

Definitions:

Negative Correlation

A linkage between two variables that demonstrates an inverse relationship: one rises as the other falls.

Correlational Research

A research method that examines the relationship between two or more variables to determine if they are associated.

Prediction

The act of making statements or claims about events that will happen in the future based on past and present information or data.

Normal Curve

A symmetrical, bell-shaped curve that describes the distribution of many types of data where most of the observations cluster around the mean.