The Practice of Linking a Firm's Product Marketing to a Particular

question 152

Multiple Choice

The practice of linking a firm's product marketing to a particular social cause on an ongoing or short-term basis is known as

• A) economic responsibility.
• B) social responsibility.
• C) ethical marketing.
• D) cause-related marketing.
• E) corporate benevolence.

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Definitions:

Demand

The amount of a product or service that buyers are prepared and able to buy at different price levels over a specific time frame.

Perfect Price-Discriminate

A theoretical pricing strategy where a seller charges each customer the maximum price they are willing to pay, leading to maximum profit without excess supply or demand.

Marginal Cost

The increase in expenses associated with the production of an extra good or service unit.

Price Discrimination

A pricing strategy where a firm sells the same product at different prices to different groups of consumers, based on their willingness to pay, without any differences in production cost.