If Starbucks Were to Donate 5 Percent of Every Coffee

question 107

Multiple Choice

If Starbucks were to donate 5 percent of every coffee purchase to shelters for victims of domestic abuse for one month, this would be an example of

• A)strategic philanthropy.
• B)ethical responsibility.
• C)economic responsibility.
• D)green marketing.
• E)cause-related marketing.

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Definitions:

Disclaimer

A statement that denies responsibility or affiliation, often used to limit legal liability or to distance oneself from certain information or actions.

Unconscionable

A term applied to a contract in which one party has so much more bargaining power than the other party that the powerful party dictates the terms of the agreement and eliminates the other party’s free will.

Warranty Of Title

An assurance, inferred in every Uniform Commercial Code (UCC) sales transaction, that the seller has good and valid title to the goods and has the right to transfer the title free and clear of any liens, judgments, or infringements of intellectual property rights of which the buyer does not have knowledge.

UCC

The Uniform Commercial Code delivers a full suite of legal stipulations for handling commercial transactions across the United States.