Product-Related Ethical Issues Arise When Marketers

question 176

Multiple Choice

Product-related ethical issues arise when marketers

• A) provide consumers with inadequate information about how a product is priced.
• B) force channel intermediaries to behave in a specific manner.
• C) bribe salespeople to push one product over another.
• D) fail to disclose information to consumers about the risks associated with using a product.
• E) manufacture a product that is very similar to a competing product.

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Definitions:

Demand

The desire to purchase goods and services backed by the ability and willingness to pay a certain price.

Supply

The total amount of a specific good or service that is available to consumers at a given time.

Usury Law

Legislation that imposes a maximum interest rate creditors can charge borrowers to protect consumers from excessively high rates.

Quantity

The amount or number of a material or immaterial thing not usually estimated by spatial measurement.