Distribution-Related Ethical Issues Arise When Marketers

question 100

Multiple Choice

Distribution-related ethical issues arise when marketers

• A) do not provide intermediaries with enough information about how a product is priced.
• B) force channel intermediaries to behave in a specific manner.
• C) bribe salespeople to push one product over another.
• D) fail to disclose information to consumers about the risks associated with using a product.
• E) distribute a product that is very similar to a competing product.

Identify effective strategies for building rapport with customers.

Grasp the centrality of customer needs in achieving long-term success in professional sales.

Understand various closing techniques and their appropriate applications.

Recognize the importance of matching product features, advantages, and benefits (FAB) to customer needs.

---

Definitions:

Senior Executives

Top-level managers who are responsible for the overall direction and performance of a company.

Criminally Prosecuted

The process of charging someone with a crime and conducting a trial to determine guilt.

Unrealized Profits

Gains on investments that have increased in value but the increase has not been realized through selling.

Economic Decisions

Choices made by individuals, businesses, or governments based on the allocation of scarce resources with the aim of maximizing benefits and minimizing costs.