Three Factors That Influence the Ethical Decision-Making Process in Marketing

question 167

Multiple Choice

Three factors that influence the ethical decision-making process in marketing include

• A) individual factors, organizational culture, and peer influence.
• B) opportunity, personal moral philosophies, and situational variables.
• C) individual factors, organizational factors, and opportunity.
• D) social forces, laws, and organizational factors.
• E) peer influences, personal moral philosophies, and opportunity.

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Definitions:

Products

These are items or services created through a process of production and are offered in the marketplace to satisfy consumer demand.

Break-Even Level

The point at which total revenues equal total expenses, and the business neither makes a profit nor incurs a loss.

Fixed Costs

Expenses that do not change with the level of production or sales, such as rent, salaries, and insurance.

Variable Cost

A cost that changes in proportion to the level of production or business activity.