Any Time an Activity Causes Managers or Consumers to Feel

question 153

True/False

Any time an activity causes managers or consumers to feel manipulated or cheated, a marketing ethics issue exists, regardless of the legality of that activity.

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Definitions:

Cost-Benefit Analysis

An estimate of the costs and benefits of providing a good. When governments use cost-benefit analysis, they estimate the social costs and social benefits of providing a public good.

Marginal Social Benefits

The additional benefit to society as a whole from producing or consuming one more unit of a good or service.

Common Resource

A resource like air or water that is not owned by anyone, but its use is shared among a community or the public, often leading to overuse or depletion.

Private Market

A segment of the economic market where transactions occur between private individuals or organizations without significant government intervention.