​The Reputation Institute Rates the Social Responsibility of the Largest

question 38

Multiple Choice

​The Reputation Institute rates the social responsibility of the largest global corporations in the world. They assign a proprietary CSR rating to each company based surveys of 47,000 consumers worldwide.In a recent annual ranking, Microsoft Corporation was ranked #1 for social responsibility. Regarding the ranking, the following is a quote from Microsoft's Senior Director of Citizenship and Public Affairs: ​
"I think this is really a testament to our employees worldwide and the difference they make in their local communities. While we have a small Citizenship team here at the corporate level, we have Citizenship Leads across the globe and they work daily in collaboration with a wide range of stakeholders on a range of issues important to local communities."
​
Which of the following terms best describes Microsoft's approach to corporate social responsibility?

• A)Marketing citizenship
• B)Cause-related marketing
• C)Stakeholder orientation
• D)Strategic philanthropy
• E)Consumerism

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Definitions:

Tax Burden

The total amount of tax paid by individuals or corporations, often expressed as a percentage of income or GDP.

Buyers

Individuals or entities that purchase goods or services from a seller in exchange for money.

Per Unit

A measure expressing the cost, price, or quantity with respect to a single unit of goods or services.

Minimum-wage Laws

Legislation established to set the lowest hourly rate that employers can legally pay their workers, aimed at preventing exploitation and poverty.